OWEN 17 YEARS – MEASURE YOUR STYLE
OWEN is a premium men’s fashion brand in Vietnam, known for its modern and elegant style. To celebrate its 17th anniversary, OWEN launched the mini-game “Measure Your Style”, an interactive landing page designed to engage customers through playful quizzes and personalized results. The project focuses on creating a seamless UX/UI experience across devices, while maintaining the brand’s youthful and sophisticated identity.
PROBLEM
OWEN wanted to celebrate its 17th anniversary with a campaign that could both engage customers and strengthen its digital presence. However, the brand faced the challenge of making the online experience more interactive and memorable. A static website alone could not fully capture the brand’s youthful spirit or encourage customers to actively participate.
SOLUTION
Our approach was to design a gamified landing page through the mini-game “Measure Your Style.” The experience was built around a playful quiz, personalized results, and shareable photo frames. This not only created moments of fun but also seamlessly integrated OWEN’s brand values of modernity and elegance.
Every step of the journey — from answering questions to downloading a customized frame — was designed to feel intuitive, engaging, and rewarding. The landing page became more than just a campaign site: it turned into an interactive showcase of OWEN’s connection with its audience.
CHALLENGE
The main challenge was balancing entertainment with brand identity. The mini-game needed to feel fun and lighthearted without losing OWEN’s premium fashion image. Another complexity was ensuring responsiveness and smooth usability across devices, so users could play and share effortlessly on both desktop and mobile.
Additionally, creating multiple result types with unique visuals required careful design consistency, ensuring that each outcome was humorous and engaging while still aligned with the brand’s style.
WRAP UP
The final result is an interactive landing page that merges entertainment with branding. By turning style into a playful quiz, OWEN successfully engaged its customers, encouraged social sharing, and reinforced its identity as a modern, dynamic fashion brand.
The project demonstrates how thoughtful design, when combined with gamification and storytelling, can transform a simple campaign into a memorable and commercially impactful experience.
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